Privacy Policy

Privacy Policy of easyexplanations

This Application collects some Personal Data from its Users.

This document can be printed for reference by using the print command in the settings of any browser.

Owner and Data Controller

Data controller within the meaning of the General Data Protection Regulation (“GDPR”) and other national data protection laws of the member states as well as other data protection regulations is:

Easyexplanations GmbH
Auenstrasse 100
80469 Munich
Germany
email: info@easyexplanations

Represented by:
Andreas Bodczek (CEO), Joseph Lichtenberger (CFO), Armin Bauer (Co-Founder & CTO)

Data Protection Officer:
Dr. Sebastian Kraska
IITR Datenschutz GmbH

In case of questions about this privacy policy, please contact our support by e-mail or use our contact form.

 

General data processing information

Types of Data collected

The Owner collects and uses personal data of Users only to the extent necessary to provide a functional website, content and services. Unless otherwise stated here in this policy or by the data collection, the processing of personal data of Users takes place only after prior consent of the User (Art. 6 (1) (a) GDPR).

Among the types of Personal Data that this Application may process by itself or through third parties, there are: first name; last name; phone number; email address; Tracker; Usage Data; Data communicated while using the service.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application and provided that any necessary consent has been given if necessary.

Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

This Application uses also so-called cookies, small text files that are stored on the device with which a User access the Application. There are different types of cookies – necessary (essential) cookies as well as functional, analytical or marketing cookies.

For further Information please see section “Detailed information on the processing of personal data” or in the data collection.

A detailed overview of the cookies and other tools and service providers we use, their purposes and storage periods, and additional information can be found in our Consent Manager which you can also access by clicking on “Cookie settings”. Users can also determine for themselves via their browser settings whether they wish to allow cookies. However, deactivating cookies may result in limited or completely disabled functionality of the website.

Users are responsible for any third-party Personal Data obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated.

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes (Art. 6 (1) (a) GDPR).
  • provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof (Art. 6 (1) (b) GDPR);
  • processing is necessary for compliance with a legal obligation to which the Owner is subject (Art. 6 (1) (c) GDPR);
  • processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner (Art. 6 (1) (e) GDPR);
  • processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party (Art. 6 (1) (f) GDPR).

Unless otherwise specified here in this statement in the section “Detailed information on the processing of personal data” or by the data collection, the processing of personal data of Users is based solely on the consent of the User – Art. 6 (1) (a) GDPR.

Place

The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Contacting the User, Analytics, Managing contacts and sending messages, Advertising, Interaction with live chat platforms, Connecting Data, User database management, Remarketing and behavioral targeting, Tag Management, Platform services and hosting and Content performance and features testing (A/B testing).

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Cookies

This Application uses different types of cookies: necessary (essential) cookies as well as functional, analytical or marketing cookies.

The legal basis for the use of necessary cookies is Art. 6 (1) (s) GDPR – a legitimate interest, which is to provide a functioning website. The legal basis for all other cookies is Art. 6 (1) (a) GDPR – User´s consent, which can be revoked at any time with effect for the future.

A detailed overview of the cookies and other tools and service providers we use, their purposes and storage periods, and additional information can be found in our Consent Manager which you can also access by clicking on “Cookie settings”. Users can also determine for themselves via their browser settings whether they wish to allow cookies. However, deactivating cookies may result in limited or completely disabled functionality of the website.

  • CookieHub ehf

CookieHub is a service for Cookie Consent Management and cookie consent solution.

CookieHub cookie is used to store information about whether visitors have given or declined the use of cookie categories used on the site; it´s an essential cookie.

CookieHub does not store or process any personal information. Here Users may find further information, what is stored in the cookiehub cookie – Privacy Policy

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior. The processing of personal data of the User by the Owner only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

  • Google Analytics (Google Ireland Limited)

Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed: Tracker; Usage Data.

Place of processing: Ireland – Privacy PolicyOpt Out.

  • Matomo Analytics (On-Premise hosting)

Matomo is a GDPR-friendly web analysis service used on-premise. Matomo utilizes the Data collected to track and examine the use of this website, to prepare reports on its activities and share them with other company’s stakeholders.
Personal Data processed: Tracker; Usage Data.

Place of processing: Germany.

  • LinkedIn Conversion-Tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Application. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of this Application.

Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings.

Personal Data processed: device information; Tracker; Usage Data.

Place of processing: United States – Privacy Policy.

Contacting the User (contact forms)

By filling in the contact form with their Data, the User authorizes Easyexplanations and its affiliates to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

The legal basis for the data processing is Art. 6 (1) (b) GDPR, insofar as the message is related to an existing or upcoming contract with the User. If this is not the case, the legal basis is Art. 6 (1) (f) GDPR, as the processing is necessary to fulfil our legitimate interest in the proper processing of contact requests.

AutoIdent Testing

We offer an opportunity to try out our services and run through an identification as it would look to your users. The data collected and processed during such a test run is processed exclusively for the identification run and then automatically deleted, regardless of whether the test run was completed or not.
The legal basis for the collection and processing of the user’s personal data is Art. 6 para. 1 lit. a GDPR – consent of the user.
The data collected and processed in the test run are hosted exclusively in the EU and are not used for any other purposes; the data is also not transferred to third parties.

Interaction with live chat platforms

This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, in order to contact and be contacted by this Application‘s support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

The processing of personal data of the User only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

  • Hubspot Chatfow (Hubspot, Inc.)

The Hubspot chatflow is a service for interacting with the Hubspot chatbot provided by Hubspot, Inc.

Personal Data processed: Data communicated while using the service; Tracker; Usage Data; various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

Managing contacts and sending messages (newsletter)

When registering for a newsletter, Users provide the Owner with their email address and, on an optional basis, other information. The Owner uses these data solely for the purpose of sending the newsletter. The Owner retains the data disclosed by the User in the newsletter application until the User cancels the subscription to the newsletter. A User can unsubscribe at any time via the link in the newsletter intended for this purpose, or by sending an appropriate notification to the Owner. By unsubscribing, the User revokes the use of his/her email address.

The legal basis for the processing of personal data of the User is Art. 6 (1) (a) GDPR – consent of the User.

The Owner uses the following services to makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

  • Marketo Email Marketing (Marketo, Inc.)

Marketo Email Marketing is an email address management and message sending service provided by Marketo, Inc.

Personal Data processed: email address.

Place of processing: United States – Privacy Policy.

  • Hubspot (Hubspot, Inc.)

Hubspot Email Marketing is an email address management and message sending service provided by Hubspot, Inc.

Personal Data processed: email address.

Place of processing: United States – Privacy Policy.

Marketing

The services contained in this section enable the Owner to monitor and optimize web traffic and can be used to keep track of User behavior. The processing of personal data of the User by the Owner only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

  • 6Sense (6Sense Insights, Inc.)
    6Sense is a web analysis service provided by 6Sense Insights, Inc. (“6Sense”). 6Sense is an Account Based Marketing platform that uses a predictive model to identify the right customers at the ideal time. It utilizes the Data collected to track and examine the use of this website, and design personalized approach.
    6Sense may use the Data collected on its own network.
    Personal Data processed: Tracker; Usage Data.
    Place of processing: United States – Privacy Policy – Opt Out.

  • ClearBit (API Hub, Inc.)
    Clearbit Reveal is a web analysis service provided by API Hub, Inc. (“Clearbit”). Clearbit utilizes the IP address collected to perform a reverse IP and then determines the companies of our visitors.
    Clearbit may use the Data collected on its own network.
    Personal Data processed: Tracker; Usage Data.
    Place of processing: Ireland – Privacy Policy – Opt Out.

User database management

This type of service allows the Owner to build User profiles by starting from an email address, a personal name, or other information that the User provides to this Application, as well as to track User activities through analytics features.

The legal basis for the processing of personal data of the User is Art. 6 (1) (a) GDPR – consent of the User.

  • Salesforce Sales Cloud (Salesforce.com, inc.)

Salesforce Sales Cloud is a User database management service provided by salesforce.com, inc.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: United States – Privacy Policy.

 

Remarketing and Behavioural-Targeting

This type of service allows this Application and its partners to inform, optimize and serve advertising based on past use of this Application by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may check, change and manage their preferences and settings at any time with the Consent Manager. They may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

The legal basis for the processing of personal data of the User is Art. 6 (1) (a) GDPR – consent of the User.

  • Google Ads Remarketing (Google Ireland Limited)

Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google’s use of cookies for ads personalization by visiting Google’s Ads Settings.

Personal Data processed: Tracker; Usage Data.

Place of processing: Ireland – Privacy PolicyOpt Out.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion. This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data. The processing of personal data of the User only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

  • Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed: Usage Data.

Place of processing: Ireland – Privacy Policy.

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Application, possibly based on User interests. This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Application. For more information, please check the privacy policies of the relevant services.

The processing of personal data of the User only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may check, change and manage their preferences and settings at any time with the Consent Manager. They may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

  • Google Ad Manager (Google Ireland Limited)

Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google’s use of data, consult Google’s partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of this Application and User behavior concerning ads, products and services offered.

Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

Personal Data processed: Tracker; Usage Data.

Place of processing: Ireland – Privacy Policy.

  • LinkedIn Ads (LinkedIn Ireland Unlimited Company)

LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company.

Personal Data processed: Tracker; Usage Data.

Place of processing: Ireland – Privacy PolicyOpt out.

 

Connecting Data

This type of service allows the Owner to connect Data with third-party services disclosed within this privacy policy. This results in Data flowing through these services, potentially causing the retention of this Data.

The processing of personal data of the User only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

  • Zapier (Zapier, Inc.)

Zapier is a workflow automation service provided by Zapier, Inc. that automates the movement of Data between (third-party) services.

Personal Data processed: email address.

Place of processing: United States – Privacy Policy.

Platform Services and Hosting

These services have the purpose of hosting and running key components of this Application, therefore allowing the provision of this Application from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

  • WordPress.com (Automattic Inc.)

WordPress.com is a platform provided by Automattic Inc. that allows the Owner to build, run and host this Application.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

The processing of personal data of the User only takes place after prior User’s consent according to Art. 6 (1) (a) GDPR.

Place of processing: United States – Privacy Policy.

The rights of Users

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

  • Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, on a contract which the User is part of or on pre-contractual obligations thereof.
  • Lodge a complaint. Users have the right to bring a claim before their competent data protection authority.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn, whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document.

Further information and contacts

Users may invoke their rights to correction or deletion, to restrict processing, to object to processing and to data portability at any time. Here Users will find the option to contact the Owner by email or letter or they can contact our Support. Users also have the right to contact the data protection supervisory authority for complaints.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Additional information about Data collection and processing

Legal action

The User’s Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services.
The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

System logs and maintenance

For operation and maintenance purposes, this Application and any third-party services may collect files that record interaction with this Application (System logs) use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Application and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

  • Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

  • Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

  • User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

  • Data Subject

The natural person to whom the Personal Data refers

  • Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

  • This Application

The means by which the Personal Data of the User is collected and processed.

  • Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

  • European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

  • Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

  • Tracker

Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.

  • Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: December 12, 2023

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